Amaranth Deep Purple
HEX: #AB274F | Modern Palette
Color Specifications
#AB274F
171, 39, 79
341°, 77% ,67%
0, 77.19, 53.8, 32.94
About Amaranth Deep Purple
Amaranth Deep Purple (#AB274F) is a color with RGB(171, 39, 79) and HSL(341.82°, 77.19%, 67.06%). It is commonly associated with Energetic, Playful moods. In design, it fits Vivid, Warm styles and is suitable for Text, Button, Accent. Its complementary color is #27AB83, which creates strong contrast. Its triadic palette includes #4FAB27 and #274FAB. The name comes from ἀμάραντος (amárantos) (Greek).
- HEX: #AB274F
- RGB: 171, 39, 79
- HSL: 341.82°, 77.19%, 67.06%
- Mood: Energetic, Playful
- Style: Vivid, Warm
- Use case: Text, Button, Accent
- Complementary color: #27AB83
- Triadic colors: #4FAB27, #274FAB
- The name comes from ἀμάραντος (amárantos) (Greek).
Live Components
Color Palettes
Color Harmonies
Complementary
The color directly opposite on the color wheel — creates maximum contrast and vibrance.
Analogous
Colors adjacent on the wheel — naturally harmonious and pleasing to the eye.
Triadic
Three colors equally spaced 120° apart — bold, balanced, and visually rich.
Split-Complementary
Two colors flanking the complement — high contrast with less tension than full complementary.
Tetradic (Square)
Four colors at 90° intervals — rich variety, best when one color dominates.
Monochromatic
Shades and tints of the same hue — cohesive, elegant, and easy to work with.
Shades & Tints
A seamless scale of #AB274F from deepest shade to lightest tint.
Frequently Asked Questions
Name, History & Etymology
History
The term 'amaranth' itself comes from Greek mythology, referring to an imaginary flower that never fades. This concept was later applied to real plants of the genus Amaranthus, many of which have vibrant, long-lasting red or purple flowers or foliage. As a color name, 'amaranth' typically describes a reddish-rose or purplish-red hue. The addition of 'Deep Purple' specifies a darker, more intensely purple variant of this general color family. Color names often evolve from natural objects, and the enduring quality of amaranth plants likely contributed to its adoption as a color descriptor.
First Recorded Use
The word "amaranth" entered English in the 16th century, referring to a mythical flower that never fades, and later to actual plants of the genus Amaranthus. The specific color name "Amaranth" as a distinct shade is more modern, likely gaining traction with standardized color systems.
Cultural Associations
Amaranth plants have significant cultural importance in various parts of the world. In ancient Aztec civilization, amaranth was a staple food and held sacred significance, used in rituals. Today, it is still cultivated for its nutritious grains and leaves. The color 'amaranth' itself, particularly the deeper purple shades, can evoke feelings of royalty, luxury, mystery, and sophistication, similar to other deep purples. Its association with an 'unfading' flower can also subtly suggest endurance or timelessness.
Code Snippets
/* Background */
.element {
background-color: #AB274F;
}
/* Text */
.element {
color: #AB274F;
}
/* Border */
.element {
border: 1px solid #AB274F;
}/* Linear gradient to complementary */
.element {
background: linear-gradient(
to right,
#AB274F,
#6AECC5
);
}
/* Radial gradient */
.element {
background: radial-gradient(
circle,
#AB274F,
#6AECC5
);
}// SCSS variable
$amaranth-deep-purple: #AB274F;
// With RGB channels (useful for rgba() usage)
$amaranth-deep-purple-r: 171;
$amaranth-deep-purple-g: 39;
$amaranth-deep-purple-b: 79;
// Usage
.element {
background-color: $amaranth-deep-purple;
color: rgba($amaranth-deep-purple-r, $amaranth-deep-purple-g, $amaranth-deep-purple-b, 0.8);
}