Brandeis Blue (#0070FF)

HEX, RGB, HSL, CMYK values + mood/style/use-case color tags. Use this page to keep your colors consistent across web and print.

Preview

Sample Text
This is how text may look on this color.
Best text color: #000000
Contrast vs white: 4.41:1 — vs black: 4.76:1

Color values

  • HEX #0070FF
  • RGB rgb(0, 112, 255)
  • HSL hsl(213, 100%, 100%)
  • CMYK cmyk( 100, 56.08, 0, 0 )
  • Websafe #0066FF

Tags

Tip: tags are heuristic suggestions (helpful for browsing and inspiration).

Color Harmonies

Colors that pair well with #0070FF based on color theory relationships.

Complementary

The color directly opposite on the color wheel — creates maximum contrast and vibrance.

Brandeis Blue
#0070FF Base
Analogous

Colors adjacent on the wheel — naturally harmonious and pleasing to the eye.

Brandeis Blue
#0070FF Base
#00EFFF
#1000FF
Triadic

Three colors equally spaced 120° apart — bold, balanced, and visually rich.

Brandeis Blue
#0070FF Base
#FF0070
#70FF00
Split-Complementary

Two colors flanking the complement — high contrast with less tension than full complementary.

Brandeis Blue
#0070FF Base
#FF1000
#EFFF00
Tetradic (Square)

Four colors at 90° intervals — rich variety, best when one color dominates.

Brandeis Blue
#0070FF Base
#FF00EF
#00FF10
Monochromatic

Shades and tints of the same hue — cohesive, elegant, and easy to work with.

Brandeis Blue
#0070FF Base
#002D66
#004EB3
#005ED6
#2987FF
#4D9BFF
#99C6FF
Shades & Tints

Darker shades and lighter tints of Brandeis Blue, generated by adjusting lightness while keeping the same hue and saturation.

Shades (darker)

#000B1A
#001F47
#003475
#0048A3
#005CD1
Brandeis Blue #0070FF Base
#2E8AFF
#5CA3FF
#8ABDFF
#B8D7FF
#E6F1FF
CSS & SCSS Snippets

Ready-to-use code snippets for #0070FF. Click the copy button to copy any snippet to your clipboard.

CSS Properties
/* Background */
.element {
    background-color: #0070FF;
}

/* Text */
.element {
    color: #0070FF;
}

/* Border */
.element {
    border: 1px solid #0070FF;
}
CSS Gradient
/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #0070FF,
        #FFFFFF
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #0070FF,
        #FFFFFF
    );
}
SCSS Variable
// SCSS variable
$brandeis-blue: #0070FF;

// With RGB channels (useful for rgba() usage)
$brandeis-blue-r: 0;
$brandeis-blue-g: 112;
$brandeis-blue-b: 255;

// Usage
.element {
    background-color: $brandeis-blue;
    color: rgba($brandeis-blue-r, $brandeis-blue-g, $brandeis-blue-b, 0.8);
}
Color Blindness Simulation

How Brandeis Blue appears to people with different types of color vision deficiency.

Normal Vision #0070FF How the color appears with full color vision.
Deuteranopia #5F5FFF Deuteranopia affects ~8% of males. Green cones are absent, making it difficult to distinguish red from green. The most common form of color blindness.
Protanopia #6A6AFF Protanopia affects ~1% of males. Red cones are absent, causing reds to appear dark and indistinguishable from greens and browns.
Tritanopia #008D8D Tritanopia is rare (~0.003%). Blue cones are absent, making blue and yellow difficult to distinguish. Blues may appear green, yellows appear pink.
Achromatopsia #787878 Achromatopsia is complete color blindness. The world is seen entirely in shades of grey. Affects ~1 in 30,000 people.
Similar Named Colors

The closest named colors to Brandeis Blue ranked by perceptual difference (Delta-E 2000 — lower = more similar).

Brandeis Blue #0070FF Base
Blue (Crayola) #1F75FE ΔE 1.71
Royal Blue #4169E1 ΔE 4.75
Ultramarine Blue #4166F5 ΔE 5.06
Azure #007FFF ΔE 5.40

How to use this color

  1. Copy HEX for CSS and design tools, or RGB/HSL for UI adjustments.
  2. Use CMYK when preparing print assets (posters, packaging, brochures).
  3. Check contrast before using it for text or important UI elements.