Brandeis Blue (#0070FF)
HEX, RGB, HSL, CMYK values + mood/style/use-case color tags. Use this page to keep your colors consistent across web and print.
Preview
Contrast vs white: 4.41:1 — vs black: 4.76:1
Color values
-
HEX
#0070FF -
RGB
rgb(0, 112, 255) -
HSL
hsl(213, 100%, 100%) -
CMYK
cmyk( 100, 56.08, 0, 0 ) -
Websafe
#0066FF
Tags
Tip: tags are heuristic suggestions (helpful for browsing and inspiration).
Color Harmonies
Colors that pair well with #0070FF based on color theory relationships.
The color directly opposite on the color wheel — creates maximum contrast and vibrance.
#0070FF
Base
#FF8F00
Colors adjacent on the wheel — naturally harmonious and pleasing to the eye.
#0070FF
Base
#00EFFF
#1000FF
Three colors equally spaced 120° apart — bold, balanced, and visually rich.
#0070FF
Base
#FF0070
#70FF00
Two colors flanking the complement — high contrast with less tension than full complementary.
#0070FF
Base
#FF1000
#EFFF00
Four colors at 90° intervals — rich variety, best when one color dominates.
Shades and tints of the same hue — cohesive, elegant, and easy to work with.
#0070FF
Base
#002D66
#004EB3
#005ED6
#2987FF
#4D9BFF
#99C6FF
Darker shades and lighter tints of Brandeis Blue, generated by adjusting lightness while keeping the same hue and saturation.
Shades (darker)
#000B1A
#001F47
#003475
#0048A3
#005CD1
#0070FF
Base
#2E8AFF
#5CA3FF
#8ABDFF
#B8D7FF
#E6F1FF
Ready-to-use code snippets for #0070FF. Click the copy button to copy any snippet to your clipboard.
/* Background */
.element {
background-color: #0070FF;
}
/* Text */
.element {
color: #0070FF;
}
/* Border */
.element {
border: 1px solid #0070FF;
}
/* Linear gradient to complementary */
.element {
background: linear-gradient(
to right,
#0070FF,
#FFFFFF
);
}
/* Radial gradient */
.element {
background: radial-gradient(
circle,
#0070FF,
#FFFFFF
);
}
// SCSS variable
$brandeis-blue: #0070FF;
// With RGB channels (useful for rgba() usage)
$brandeis-blue-r: 0;
$brandeis-blue-g: 112;
$brandeis-blue-b: 255;
// Usage
.element {
background-color: $brandeis-blue;
color: rgba($brandeis-blue-r, $brandeis-blue-g, $brandeis-blue-b, 0.8);
}
How Brandeis Blue appears to people with different types of color vision deficiency.
#0070FF
How the color appears with full color vision.
#5F5FFF
Deuteranopia affects ~8% of males. Green cones are absent, making it difficult to distinguish red from green. The most common form of color blindness.
#6A6AFF
Protanopia affects ~1% of males. Red cones are absent, causing reds to appear dark and indistinguishable from greens and browns.
#008D8D
Tritanopia is rare (~0.003%). Blue cones are absent, making blue and yellow difficult to distinguish. Blues may appear green, yellows appear pink.
#787878
Achromatopsia is complete color blindness. The world is seen entirely in shades of grey. Affects ~1 in 30,000 people.
How to use this color
- Copy HEX for CSS and design tools, or RGB/HSL for UI adjustments.
- Use CMYK when preparing print assets (posters, packaging, brochures).
- Check contrast before using it for text or important UI elements.