Persian Plum (#701C1C)
HEX, RGB, HSL, CMYK values + mood/style/use-case color tags. Use this page to keep your colors consistent across web and print.
Preview
Contrast vs white: 11.22:1 — vs black: 1.87:1
Color values
-
HEX
#701C1C -
RGB
rgb(112, 28, 28) -
HSL
hsl(0, 75%, 43%) -
CMYK
cmyk( 0, 75, 75, 56.08 ) -
Websafe
#663333
Tags
Style
Use case
Tip: tags are heuristic suggestions (helpful for browsing and inspiration).
Color Harmonies
Colors that pair well with #701C1C based on color theory relationships.
The color directly opposite on the color wheel — creates maximum contrast and vibrance.
#701C1C
Base
#1C7070
Colors adjacent on the wheel — naturally harmonious and pleasing to the eye.
#701C1C
Base
#701C46
#70461C
Three colors equally spaced 120° apart — bold, balanced, and visually rich.
#701C1C
Base
#1C701C
#1C1C70
Two colors flanking the complement — high contrast with less tension than full complementary.
#701C1C
Base
#1C7046
#1C4670
Four colors at 90° intervals — rich variety, best when one color dominates.
#701C1C
Base
#46701C
#1C7070
#461C70
Shades and tints of the same hue — cohesive, elegant, and easy to work with.
#701C1C
Base
#140505
#330D0D
#4F1414
#912424
#AD2B2B
#D45151
Darker shades and lighter tints of Persian Plum, generated by adjusting lightness while keeping the same hue and saturation.
Shades (darker)
#140505
#270A0A
#390E0E
#4B1313
#5E1717
#701C1C
Base
#A72A2A
#D14545
#DE7C7C
#ECB3B3
#FAEBEB
Ready-to-use code snippets for #701C1C. Click the copy button to copy any snippet to your clipboard.
/* Background */
.element {
background-color: #701C1C;
}
/* Text */
.element {
color: #701C1C;
}
/* Border */
.element {
border: 1px solid #701C1C;
}
/* Linear gradient to complementary */
.element {
background: linear-gradient(
to right,
#701C1C,
#1CC4C4
);
}
/* Radial gradient */
.element {
background: radial-gradient(
circle,
#701C1C,
#1CC4C4
);
}
// SCSS variable
$persian-plum: #701C1C;
// With RGB channels (useful for rgba() usage)
$persian-plum-r: 112;
$persian-plum-g: 28;
$persian-plum-b: 28;
// Usage
.element {
background-color: $persian-plum;
color: rgba($persian-plum-r, $persian-plum-g, $persian-plum-b, 0.8);
}
How Persian Plum appears to people with different types of color vision deficiency.
#701C1C
How the color appears with full color vision.
#424217
Deuteranopia affects ~8% of males. Green cones are absent, making it difficult to distinguish red from green. The most common form of color blindness.
#2F2F1D
Protanopia affects ~1% of males. Red cones are absent, causing reds to appear dark and indistinguishable from greens and browns.
#701C1C
Tritanopia is rare (~0.003%). Blue cones are absent, making blue and yellow difficult to distinguish. Blues may appear green, yellows appear pink.
#3B3B3B
Achromatopsia is complete color blindness. The world is seen entirely in shades of grey. Affects ~1 in 30,000 people.
How to use this color
- Copy HEX for CSS and design tools, or RGB/HSL for UI adjustments.
- Use CMYK when preparing print assets (posters, packaging, brochures).
- Check contrast before using it for text or important UI elements.