Chocolate (traditional)

HEX: #7B3F00 | Modern Palette

On White
8.22:1
PASS
On Black
2.55:1
FAIL

Color Specifications

HEX
#7B3F00
RGB
123, 63, 0
HSL
30°, 100% ,48%
CMYK
0, 48.78, 100, 51.76

About Chocolate (traditional)

Chocolate (traditional) (#7B3F00) is a color with RGB(123, 63, 0) and HSL(30.73°, 100%, 48.24%). It is commonly associated with Energetic, Bold moods. In design, it fits Vivid, Warm styles and is suitable for Text, Button, Accent. Its complementary color is #003C7B, which creates strong contrast. Its triadic palette includes #007B3F and #3F007B. The name comes from xocolātl (Nahuatl).

  • HEX: #7B3F00
  • RGB: 123, 63, 0
  • HSL: 30.73°, 100%, 48.24%
  • Mood: Energetic, Bold
  • Style: Vivid, Warm
  • Use case: Text, Button, Accent
  • Complementary color: #003C7B
  • Triadic colors: #007B3F, #3F007B
  • The name comes from xocolātl (Nahuatl).

Live Components

LIGHT
DARK
System Notification Box

Color Palettes

Chocolate (traditional) #7B3F00 is used in Monochromatic, Neutral + Accent, Analogous, 3 + 1 + 1 palettes, giving designers ready-made combinations for backgrounds, surfaces, accents, and interface elements.

Monochromatic Five tones of the same hue — a reliable scale for backgrounds, surfaces, and text.
 
CHOCOLATE (TRADITIONAL)
 
 
 
Neutral + Accent Four near-neutral tones grounded by a saturated accent — clean and versatile for UI.
 
 
CHOCOLATE (TRADITIONAL)
 
 
Analogous Five hues drifting across a 60° arc — naturally harmonious and pleasing to the eye.
 
 
 
 
 
3 + 1 + 1 Three analogous base colors, one complementary accent, one dark anchor — bold yet balanced.
 
 
 
 
 

Color Harmonies

Chocolate (traditional) #7B3F00 pairs with #003C7B as its complementary color, and #007B3F and #3F007B in triadic combinations. These harmony relationships help create balanced color combinations for UI, branding, and design work.

Complementary

The color directly opposite on the color wheel — creates maximum contrast and vibrance.

CHOCOLATE (TRADITIONAL)
Analogous

Colors adjacent on the wheel — naturally harmonious and pleasing to the eye.

CHOCOLATE (TRADITIONAL)
Triadic

Three colors equally spaced 120° apart — bold, balanced, and visually rich.

CHOCOLATE (TRADITIONAL)
Split-Complementary

Two colors flanking the complement — high contrast with less tension than full complementary.

CHOCOLATE (TRADITIONAL)
Tetradic (Square)

Four colors at 90° intervals — rich variety, best when one color dominates.

CHOCOLATE (TRADITIONAL)
Monochromatic

Shades and tints of the same hue — cohesive, elegant, and easy to work with.

CHOCOLATE (TRADITIONAL)

Shades & Tints

The shade and tint range for Chocolate (traditional) #7B3F00 moves from dark #1A0D00 tones through the base color to lighter #FFF3E6 tones, making it useful for depth, hierarchy, and background variation.

CHOCOLATE (TRADITIONAL)

Color Characteristics

Mood
Energetic Bold
Style
Vivid Warm
Use case
Text Button Accent

Accessibility Simulation

Deuteranopia #565600
Protanopia #494902
Tritanopia #7D3B3B
Achromatopsia #4F4F4F

Frequently Asked Questions

Chocolate (traditional) (#7B3F00) is a color with RGB(123, 63, 0) and HSL(30.73°, 100%, 48.24%).

#7B3F00 pairs strongly with #003C7B as its complementary color. It can also be used with neutral tones for balanced UI and design layouts.

#7B3F00 is suitable for Text, Button, Accent and works well with Vivid, Warm styles.

#7B3F00 is commonly associated with Energetic, Bold.

The name Chocolate (traditional) is linked to xocolātl from Nahuatl, meaning bitter water.

Name, History & Etymology

Origin Word xocolātl
Meaning bitter water
Language Nahuatl
First Recorded Use Pre-Columbian Mesoamerica

History

Chocolate, in its traditional form, originated in Mesoamerica. The Olmecs, Maya, and Aztecs all cultivated cacao beans and prepared a bitter, often spiced, beverage from them. This drink, 'xocolātl' in Nahuatl, was consumed for ritualistic purposes, as a medicine, and as a luxury item. Cacao beans were also used as a form of currency. When chocolate was introduced to Europe in the 16th century, it was initially consumed as a beverage, often sweetened and flavored. The solid form of chocolate, as we know it today, developed much later in the 19th century with advancements in processing techniques.

First Recorded Use

c. 1900 BCE (earliest evidence of cacao use)

Cultural Associations

In ancient Mesoamerican cultures, chocolate was highly valued and held significant spiritual and cultural importance. It was associated with deities, fertility, and life. It was often consumed during ceremonies, sacrifices, and as a symbol of status. The preparation and consumption of chocolate were deeply embedded in the social and religious fabric of these societies. Even today, chocolate retains cultural significance in many parts of the world, often associated with celebrations, comfort, and indulgence.

Similar Named Colors
Sepia #704214 ΔE 3.95
Russet #80461B ΔE 4.03
Saddle Brown #8B4513 ΔE 4.77
Brown (traditional) #964B00 ΔE 6.42

Code Snippets

/* Background */
.element {
    background-color: #7B3F00;
}

/* Text */
.element {
    color: #7B3F00;
}

/* Border */
.element {
    border: 1px solid #7B3F00;
}

/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #7B3F00,
        #0078F6
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #7B3F00,
        #0078F6
    );
}

// SCSS variable
$chocolate-(traditional): #7B3F00;

// With RGB channels (useful for rgba() usage)
$chocolate-(traditional)-r: 123;
$chocolate-(traditional)-g: 63;
$chocolate-(traditional)-b: 0;

// Usage
.element {
    background-color: $chocolate-(traditional);
    color: rgba($chocolate-(traditional)-r, $chocolate-(traditional)-g, $chocolate-(traditional)-b, 0.8);
}