Upsdell Red (#AE2029)

/* Background */
.element {
    background-color: #AE2029;
}

/* Text */
.element {
    color: #AE2029;
}

/* Border */
.element {
    border: 1px solid #AE2029;
}

/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #AE2029,
        #20AEA5
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #AE2029,
        #20AEA5
    );
}

// SCSS variable
$upsdell-red: #AE2029;

// With RGB channels (useful for rgba() usage)
$upsdell-red-r: 174;
$upsdell-red-g: 32;
$upsdell-red-b: 41;

// Usage
.element {
    background-color: $upsdell-red;
    color: rgba($upsdell-red-r, $upsdell-red-g, $upsdell-red-b, 0.8);
}