Rich Carmine (#D70040)

HEX, RGB, HSL, CMYK values + mood/style/use-case color tags. Use this page to keep your colors consistent across web and print.

Preview

Sample Text
This is how text may look on this color.
Best text color: #FFFFFF
Contrast vs white: 5.30:1 — vs black: 3.96:1

Color values

  • HEX #D70040
  • RGB rgb(215, 0, 64)
  • HSL hsl(342, 100%, 42%)
  • CMYK cmyk( 0, 100, 70, 16 )
  • Websafe #CC0033
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Tags

Mood

Energetic (215) Bold (205)

Style

Vivid (210) Warm (180)

Use case

Text (210) Button (200) Accent (185)

Tip: tags are heuristic suggestions (helpful for browsing and inspiration).

Color Harmonies

Colors that pair well with #D70040 based on color theory relationships.

Complementary

The color directly opposite on the color wheel — creates maximum contrast and vibrance.

Rich Carmine
#D70040 Base
#00D797
Analogous

Colors adjacent on the wheel — naturally harmonious and pleasing to the eye.

Rich Carmine
#D70040 Base
#D700AC
#D72B00
Triadic

Three colors equally spaced 120° apart — bold, balanced, and visually rich.

Rich Carmine
#D70040 Base
#40D700
#0040D7
Split-Complementary

Two colors flanking the complement — high contrast with less tension than full complementary.

Rich Carmine
#D70040 Base
#00D72B
#00ACD7
Tetradic (Square)

Four colors at 90° intervals — rich variety, best when one color dominates.

Rich Carmine
#D70040 Base
#ACD700
#00D797
#2B00D7
Monochromatic

Shades and tints of the same hue — cohesive, elegant, and easy to work with.

Rich Carmine
#D70040 Base
#3E0012
#8B0029
#AE0034
#FF014C
#FF2566
#FF719B
Shades & Tints

Darker shades and lighter tints of Rich Carmine, generated by adjusting lightness while keeping the same hue and saturation.

Shades (darker)

— #1A0008
— #3F0013
— #65001E
— #8B0029
— #B10035
Rich Carmine #D70040 Base
— #FF0E56
— #FF447C
— #FF7AA1
— #FFB0C7
— #FFE6ED
CSS & SCSS Snippets

Ready-to-use code snippets for #D70040. Click the copy button to copy any snippet to your clipboard.

CSS Properties 
/* Background */
.element {
    background-color: #D70040;
}

/* Text */
.element {
    color: #D70040;
}

/* Border */
.element {
    border: 1px solid #D70040;
}
CSS Gradient 
/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #D70040,
        #00D797
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #D70040,
        #00D797
    );
}
SCSS Variable 
// SCSS variable
$rich-carmine: #D70040;

// With RGB channels (useful for rgba() usage)
$rich-carmine-r: 215;
$rich-carmine-g: 0;
$rich-carmine-b: 64;

// Usage
.element {
    background-color: $rich-carmine;
    color: rgba($rich-carmine-r, $rich-carmine-g, $rich-carmine-b, 0.8);
}
Color Blindness Simulation

How Rich Carmine appears to people with different types of color vision deficiency.

Normal Vision #D70040 How the color appears with full color vision.
Deuteranopia #7B7B36 Deuteranopia affects ~8% of males. Green cones are absent, making it difficult to distinguish red from green. The most common form of color blindness.
Protanopia #4D4D42 Protanopia affects ~1% of males. Red cones are absent, causing reds to appear dark and indistinguishable from greens and browns.
Tritanopia #D61313 Tritanopia is rare (~0.003%). Blue cones are absent, making blue and yellow difficult to distinguish. Blues may appear green, yellows appear pink.
Achromatopsia #6B6B6B Achromatopsia is complete color blindness. The world is seen entirely in shades of grey. Affects ~1 in 30,000 people.
Similar Named Colors

The closest named colors to Rich Carmine ranked by perceptual difference (Delta-E 2000 — lower = more similar).

Rich Carmine #D70040 Base
Utah Crimson #D3003F ΔE 0.85
Crimson #DC143C ΔE 2.77
Spanish Carmine #D10047 ΔE 2.84
UA Red #D9004C ΔE 3.15

How to use this color

  1. Copy HEX for CSS and design tools, or RGB/HSL for UI adjustments.
  2. Use CMYK when preparing print assets (posters, packaging, brochures).
  3. Check contrast before using it for text or important UI elements.