Alizarin Crimson (#E32636)

/* Background */
.element {
    background-color: #E32636;
}

/* Text */
.element {
    color: #E32636;
}

/* Border */
.element {
    border: 1px solid #E32636;
}

/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #E32636,
        #26E3D3
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #E32636,
        #26E3D3
    );
}

// SCSS variable
$alizarin-crimson: #E32636;

// With RGB channels (useful for rgba() usage)
$alizarin-crimson-r: 227;
$alizarin-crimson-g: 38;
$alizarin-crimson-b: 54;

// Usage
.element {
    background-color: $alizarin-crimson;
    color: rgba($alizarin-crimson-r, $alizarin-crimson-g, $alizarin-crimson-b, 0.8);
}