Red (Crayola) (#EE204D)

/* Background */
.element {
    background-color: #EE204D;
}

/* Text */
.element {
    color: #EE204D;
}

/* Border */
.element {
    border: 1px solid #EE204D;
}

/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #EE204D,
        #DFFDF6
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #EE204D,
        #DFFDF6
    );
}

// SCSS variable
$red-(crayola): #EE204D;

// With RGB channels (useful for rgba() usage)
$red-(crayola)-r: 238;
$red-(crayola)-g: 32;
$red-(crayola)-b: 77;

// Usage
.element {
    background-color: $red-(crayola);
    color: rgba($red-(crayola)-r, $red-(crayola)-g, $red-(crayola)-b, 0.8);
}