Wild Strawberry (#FF43A4)

/* Background */
.element {
    background-color: #FF43A4;
}

/* Text */
.element {
    color: #FF43A4;
}

/* Border */
.element {
    border: 1px solid #FF43A4;
}

/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #FF43A4,
        #43FF9E
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #FF43A4,
        #43FF9E
    );
}

// SCSS variable
$wild-strawberry: #FF43A4;

// With RGB channels (useful for rgba() usage)
$wild-strawberry-r: 255;
$wild-strawberry-g: 67;
$wild-strawberry-b: 164;

// Usage
.element {
    background-color: $wild-strawberry;
    color: rgba($wild-strawberry-r, $wild-strawberry-g, $wild-strawberry-b, 0.8);
}