Pale Magenta-pink (#FF99CC)

/* Background */
.element {
    background-color: #FF99CC;
}

/* Text */
.element {
    color: #FF99CC;
}

/* Border */
.element {
    border: 1px solid #FF99CC;
}

/* Linear gradient to complementary */
.element {
    background: linear-gradient(
        to right,
        #FF99CC,
        #FFFFFF
    );
}

/* Radial gradient */
.element {
    background: radial-gradient(
        circle,
        #FF99CC,
        #FFFFFF
    );
}

// SCSS variable
$pale-magenta-pink: #FF99CC;

// With RGB channels (useful for rgba() usage)
$pale-magenta-pink-r: 255;
$pale-magenta-pink-g: 153;
$pale-magenta-pink-b: 204;

// Usage
.element {
    background-color: $pale-magenta-pink;
    color: rgba($pale-magenta-pink-r, $pale-magenta-pink-g, $pale-magenta-pink-b, 0.8);
}